Wednesday, July 29, 2009

Microsoft exec says Apple asked them stop airing Laptop Hunters ads


Apple may have publicly responded to Microsofts Laptop Hunters ads with a counterpunch of its own back in May, but it looks like it may have been singing a slightly different tune behind the scenes more recently, at least according to Microsofts Chief Operating Officer, Kevin Turner. Speaking at Microsofts Worldwide Partner Conference earlier today, Turner said that he knows the ads are working because "two weeks ago we got a call from the Apple legal department saying [...] Hey, you need to stop running those ads, we lowered our prices." Turner further went on to note that "they took like $100 off or something," before stating to applause that it "was the greatest single phone call in the history that Ive ever taken in business" -- though he did apparently take a minute to ask: "Is this a joke? Who are you?" In case youre wondering, Turner also confirmed that Microsoft is indeed "just going to keep running them and running them and running them."