As it turns out, the World Health Organization (WHO) isnt condoning e-cigarette products -- shockingly -- as some manufacturers might like you to believe. In fact, the lawsuit flag is being waved at a few companies who brazenly plastered the organizations name and logo across promotional material, suggesting an endorsement of the product. The WHOs Douglas Bettcher asserts that the product is untested as a nicotine replacement therapy, stating, "If the marketers of the electronic cigarette want to help smokers quit, then they need to conduct clinical studies and toxicity analyses." So while e-cigs might not carry the same carcinogenic risks as traditional smoking, there are still plenty of health issues surrounding liquid nicotine and all the nasty additives its served in... and the WHO isnt about to let you forget it.
